I need to write a marketing plan for a charity event (college assignment)?

So what I have so far is radio adv., flyers, and tv. Any idea on how to best organize these and get the most of of them? For example, what stations do I pick to adv. for a charity event? Where do I put flyers for something like this?

Any other ways to get the word out?
It is a "fun day" to help raise money for disadvantaged children. There will be horse rides, bumper cars, a pool, etc.

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3 Responses to I need to write a marketing plan for a charity event (college assignment)?

  1. librarianb says:

    For starters, you will want to advertise your event only through the channels that have the audience of people who more likely than not will want to go. A broad scope isn’t necessarily as good as a defined one. Second, you should do one big strategy that will allow each to complement one another. But without more information as in what type of charity or the demographic, I couldn’t tell you more.

  2. Victor P says:

    Almost all marketing plans have to contain certain elements which are essential. Within this frame work you can much room to tailor it to your product/services needs.
    1) Define the Problem
    2) The 5 P’s and how they relate (Price, Product, Promotion,Placement and Positioning)
    3) SWOT analysis
    4) Environmental Scanning
    5) Demographical and psychographical data to support your finding.
    6) Conclusion

  3. JEDI Master YODA says:

    No Problem! Here’s HOW? WHERE? To get some templates and help.

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