Contents of a Business Plan The contents needed for a business plan should include most of the following: Executive Summary Table of Contents Company Description Product/Service Market Analysis Marketing Plan Operations Plan Financial Plan Management Team Exit Strategy Appendices. You need to understand what each of the sections mean and what's required, so that you'll be able to help YOURSELF by putting ALL your thoughts, ideas and dreams into your Business Plan. Don't forget - this will by your BLUEPRINT for the first year of your new business life!